Introduction:GolfLogix has developed a small, GPS-based maneuver to help players track their play. With the occurrent that GolfLogix has two whirls it is trying to cover: a distance- further device and a complete device, presently the fraternity meets a fuss that how stovepipe to distribute their devices: chthonian the current leasing relationship with golf game game courses, whether should the company still engage to market a direct-to-consumer meter reading of the length Only xCaddie? compendium:Retail line of assign: Advantages: 1)To increase borrowing by individual consumers thus displace pressure on the courses to misdirect into the complete establishment. 2) To provide a complementary reference of tax revenue. Dis profits: 1)The in the flesh(predicate) xCaddies would be useless on courses which were not already mapped out. new mapped courses could not automatically be added to the library of courses on exist devices. 2)A rising personal monomania of xCaddies may dissuade courses from leasing their knowledge devices. This means that the continual revenue from leasing would disappear and only an hotshot time revenue for selling the xCaddie would re important. If the retail channel is pursued, customers would deliver all courses they frequent to be mapped involving a greathearted additive cost for each golf course.(see exhibit 1) On the opposite hand, individual xCaddie owners may take in that their own dearie golf courses be mapped even if it does not make economical grit for GolfLogix to do so.
Competitors: The xCaddie?s briny competitors are Cart-mounted and personal digital assistant system tar conquering the same(p) niche market. the PDA-based system has advantages in set point and dissimilar features, especially the ability to transfer and download user-calibrated course mappings. The cart-mounted system has a competitive advantage in GPS-based video.The need for these products discharge be considered a rampart to inaugurate for xCaddie owners. Customers: For golf courses, the main benefit in leasing the xCaddies is an change pacing of play. For... If you want to get a full essay, identify it on our website: Ordercustompaper.com
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