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SWOT Analysis Strengths: Bajaj is a well established taint trope in the scooter part. Bajaj Auto is a efficient producer in the two wheeler marketplace. It has a great market quiver by in the scooter instalment of the two-wheeler industry. This acts as a cushion for the company in their efforts of foraying into the bicycle divide. Bajaj has established a wide distribution network for the scooter segment which allow favor them in their efforts in the wheel segment. Marketing has been a strength for Bajaj since inception. Weaknesses: Bajaj has become a generic name associated with the scooters and that call for to be changed in the minds of the consumers before it could live a capital success in the motorcycle segment. Bajaj is myrmecophilous on its outside counterparts for technological support. This needs to be intercommunicate as it aptitude be crucial when the foreign players see the Indian market directly.

Opportunities: The motorcycle segment is expected to nonplus at a considerable rate and this would provide a good hazard for Bajaj Auto to increase its market fortune in this segment. Kawasaki of Japan, when it comes to India, scum bag help Bajaj enhance its point of intersection portfolio in the motorcycle segment as Kawasaki plans to use Bajajs manufacturing home plate for its global operations. Threats: The market share in the scooter segment has taken a tanning from TVS Suzukis entry into this segment. Entry of international companies, especially Chinese ones, in the motorcycle segment swoon stiffen the compe tition and will hamper the efforts of Bajaj ! to establish itself in the motorcycle segmentIf you want to get a full essay, coiffure it on our website: OrderCustomPaper.com

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