Language Of Advertising

Research: The delivery of cosmetic advertising. My research objective was to stick out into cosmetic advertising and see what vocabulary features were used and what affects they had on the lecturer. The reason I chose this topic was because I chip in a habit of buying expensive cosmetics that I dont need and later asked myself what it was ab place the advertising behindhand it that persuade me that I needed the product? I judge there to be a look at of rhetorical questions used in cosmetic advertising to draw the reader in and entice them to agree with the writer/product, as swell up as imperatives to command the reader to buy the product. I too wanted to mold out how the language varies between the two different localize audiences of adults compared to teenage girls. To do this I compared the language from magazine advertisements that were targeted at younger readers to advertisements that were aimed at former(a) women. I anticipated that beauty advertisement s targeted at older women would use a lot much statistics and jargon compared to advertisements aimed at teenage girls who would have a lot of adjectives and rhyme. The third thing I wanted to find out was how the language was changed in cosmetic advertisements from 1960 to today.

To do this I compared the language features I found from todays magazine advertisements to advertisements from 1960 which I sourced on the Internet. I thought that the older advertisements would have more than(prenominal) rhyming compared to todays which would have a lot more statistics and expert language. The sources I used were magaz ine advertisements from Cleo , cosmopolitan ! , password hebdomadary and Womens Day Magazines , The book, Achieving in English 2 by D.J Wort and Internet links such as... hypertext transfer communications protocol://www.ccpcc.com/jjxj/km1/020664.htm http://quizlet.com/8530/langauge-features-ncea-lv2-english-flash-cards http://www.schools.nsw.edu.au/raps/fairytales/pdf/TexFeat.pdf http://www.flickr.com/photos/adorevintage/4043485455/...If you want to get a full essay, distinguish it on our website: OrderCustomPaper.com

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