CASE SUMMARY OF KMC Simeng Wang 200276441 I will analyze the inner environment of KMC using the value chain analysis, which consists of primary activities and worm out activities. Some strengths and weaknesses of KMC in each of these argonas are set forth as below. Value-chain Analysis Support activities: 1. Firm Infrastructure >Successful recessional contrast (S) >Formed as persona of Dynamic Development and asylum Group (DDI) (S) >Strategic planning carcass is proactive-first mover (S) > Small business (W) 2. HR >Seminars and presentations (S) >Five full-time employees in Kyiv(S) >Relationship with DDI to check costs (S) >Salaries 70% of expenses (W) 3. Technology Development is limited (W) 4. Procurement >Resources such as network interviewers, tools to collect sociological market and >consumer behaviour schooling available from DDIs entity (S) >Use of child psychologist to collect randomness (S) >Difficul t to secure information from children (W) Primary activities: 1. Inbound Logistics Customer home plate from DDI (S) Scheduling and assigning of work. (S/W) Hiring additional staff as needed. (S) 2. action An emolument for KMC was the cost-efficiency of sharing physical office space with SC-DOM in Kyiv.?S? 3.
Outbound Logistics Present information to other companies who are market to the client group they have gathered information on by organizing seminars, presentations, consolidated research, traditional market research. (S) 3. trade and Sales >Shared publicise cost savings (S) >Using DDIs in jury to promote KMC (S) traditional market ! research (S) 4. operate conventional market research redevelopments were offered, with the focus of each service on kids and teens. (S) Core competencies: >KMCs core competency is the adroitness by providing a incomparable service, which is market research focalization solely on children. >Being a part of DDI provided many advantages for KMC. >KMCs Kyiv-based operation...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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