1 BRIOHNYS ASSIGNMENT EXECUTIVE SUMMARY Macro environsal forces The big societal forces that affect the whole micro environment - demographic, economic, natural, technological, governmental and cultural forces. - Kotler et al Macro environmental forces need to be studied by organisations as they can both take into account opportunities and pose threats. The fast-food industry is a consumer live on; two organisations that operate in the fastfood industry atomic number 18 McDonalds and supperless Jacks. McDonalds was chosen beca apply it is the primary operator in this intersection and holds the greatest grocery store sh are. hungry Jacks was chosen because the ingathering they offer is the most similar to McDonalds. I thought it would be interesting to compare trade strategies of two organisations that offer a fairly similar product. McDonalds is the market leader both in Australia and throughout the world. Hungry Jacks is positioned more as a market follower. Compani es use target trade to tailor for specific markets. in that respect are three components involved in target marketing: market segmentation, market targeting and market positioning. McDonalds primary target markets are seniors, adults and teenagers save the most heavy targeted segment is children. Hungry Jacks to a fault essentially segment their market using demographic variables. The net step in target marketing is underdeveloped a marketing sashay.
These tools are also known as the quaternity Ps and in the case of services, the seven Ps. They are product, price, promotion, place, people, process and sensib le evidence. With the marketing mix of McDon! alds compared to Hungry Jacks, the major difference is that McDonalds gain their product using the marketing mix more evenly. Hungry Jacks use many elements of the marketing mix similar to McDonalds, however they are not as hard promoted and are more interested in promoting the physical product. 2 TABLE OF table of contents CONTENTS PAGE Title Page Executive compend 1 1. gateway 3... If you want to get a safe essay, order it on our website: OrderCustomPaper.com
If you want to get a full essay, visit our page: write my paper