Nike Case Study By: Mitzi Racine Nike is a globally accept spot name not only for their high reference athletic shoes but withal for accessories and apparel. Nike strike out logo the go is a logo that is the attention grabber for the company. The Nike Company has also associated themselves with celebrated endorsers such as Michael Jordan and Tiger Woods. The Nike Company started forth of Beaverton, surgery in the 1970s to just capture teenagers who wanted to be trend setters. First year sales amount less(prenominal) than $8,000.00. As Nike went public in 1980 and traded on the New York deal Exchange, it is now a billion dollar company. The Nike Mission debate is To bring inspiration and innovation to every jockstrap in the puzzle outs. If you have a body than you are an athlete. Company Information (http://www.nike.com/nikebiz/nikebiz.jhtml?page=3&item=facts) With the widely distributed securities industry in its back pocket, Nike employees approximately 650,000 globally (Hill, p. 154) done and by dint of contracted factories valet de chambrewide. Most of the factories that Nike wonts to provide manufacturing of the brand are situated in Asia but are not limited to its former(a) subsidiaries which are located in 27 other(a) diverse countries. Profiles and successes of the Nike Corporation have affected thousands of workers globally.
In more or less countries work is in harsh conditions and pay is very little. Nike is innovationated to design and market the products but the manufactures are contracted and scattered throughout the world are responsible for the manufacturing of the product. Most of th! e manufacturing is done through subcontracts. The use of subcontracting is used so that the company itself is never genuinely at risk, the risk lies really with whoever subcontracts with them. Because companies are located in variant countries money, employs and labor practices do not fall on the Nike Company. Not all countries have the unions or even a set minimum take. The Indonesian government for example, minimum wage there doesnt...If you want to get a full essay, ask it on our website: OrderCustomPaper.com
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