Bud Light Tar win Market Ana Carolina Rodrigues Bezerra 5/4/2011 fool MARKET DESCRIPTION BUD LIGHT, the indisputable sign of a well-be move overd time. Here we go! A ccording to Anheuser-Busch/A-B (http://www.anheuser-busch.com/), Bud Light is exchange wholly over the world, which inwardness that the company must develop divers(prenominal) marketing mixes to achieve its goals inwardly to each one target market, in compute of the fact that each region of the world has its cultural differences (including language) and tell aparticularities. Because I live in the U.S., I decided to analyze the American market, more specifically the market get toed by virtually of the West and south-west states that surround California, where I currently reside.
SEGMENTING DIMENSIONS Behavioral need: close to economic (economy of purchase); physiological (liquid wants and drive); psychological (curiosity; imitation; self-expression and relaxing); Benefits seek: bank (for acceptance; affiliation; status; leisure; sport; self-complacency; identification; recognition; sociability; and fun); freedom (from nisus; mournfulness; loss; anxiety; and pressure) Thoughts: Favorable attitude towards the product, which is considered to be sold at a reasonable price; to have a subtle and refreshing taste; and to convey the figure of barbarism of a fun time Rate of use: 2 4 times a week, especially on weekends demoralize relationship: positive and ongoing Brand familiarity: preference form of shopping: convenience Type of problem solving: routinized notice Information required : low Geographic component part of the ! world, country: USA Region in country: almost of the West and Southwest states (California, Nevada, Arizona, Oregon) sizing of urban center: no city Demographic Income: $30,000 - $39,000 Sex: 60% male, 40% womanish eon: 21 - 30 Family coat: no size Family disembodied spirit cycle: young single Occupation: skillful; clerical sales; students Education: some college; college graduate Ethnicity: innate American, White, racial Social class: lower-middle, middle and...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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