'Marketing Plan 3D printing Essay\r'

'Objective of this merchandise plan for 3D depression is to create sentiency to rude(a) guests in education industry, append marketplace sh be, and provide customized value-added solution to current utilisers. 3D opinion is considered a new engineering science in capital of capital of capital of Singapore, so to achieve the objectives, we proposes Stratasys to cast use the lateral variegation dodging. The reason of adopting this schema is to improve its profitability and sustainability of the organization. The objective may be achieved by dint of 3 phases. In the short- terminal (1 year), the objective is to create awargonness through newspapers, online advertising and live demonstration allowing be conducted at institutes’ open house events, and where the new students pass on be introduced to this new technology together. Stratasys ordure likewise select some institutes to trial on this pressman for 6 months which go forth helps to augment its marketabili ty and school’s perception of the harvest.\r\nIn the mid to long term (2 to 4 year) the objective is to provide customization and value-added solution to institutes that take been consistently using our wares and redevelopments. Customization exit be offered to bear upon institutes’ carryment and we can offered includes yield training and customer consultation on the printers that are offered to them. Stratasys can withal provide maintenance, repair service and improving product safety as an additional value-added solution. This allow promote in promoting more than institutes to use 3D produce in product development through viva-voce recommendation. In the long term (4 years onwards) the technology will be well recognized in the minds of the most institution, and this will en adequate Stratasys to gain true-blue customers.\r\nWith an increase in market share, Stratasys will be able to fine-tune on the price offered to make it affordable to allow more u sers to explore the technology, and alike created more applications for it. For example, smaller printers will be produced to supply to small companies, and sector specific types for dental, aerospace, and medical. Ultimate intention will be gaining competitive advantage in the marketplace.\r\nMarketing Mix\r\nMarketing mix was intentional as a simple way to steering attention on the main elements of market for a business and to create a marketing strategy to the business, products or services. The traditional of marketing mix consists of quartet main elements which is product, price, place and promotion. They are the combination of marketing efforts that to meet and satisfy the needs and wants of consumers. But in a modern world, marketers have developed to seven-spot P’s of marketing mix, which comprises the former 4P’s and added people, physical evidence and mold. (Valuebasedmanagement.net, 2013)\r\nProducts\r\nStratasys has three main serial publication o f printers which is cater for different economic consumptions. Idea Series printers pose 3D printers to smaller teams and individual, which allows them to utilize 3D printer within their financial budget. For this series of printers, it will be suitable for institutes that offered jewellery designs course. As for design series printers, it helps to improve on communication, collaboration and problem solving. With the use of photopolymer materials, it helps to create flexibility and confidence in product presentation. It is definitely more suitable for institutes that have offered product design offered. This will helps the students in completing and exhibiting their terminal products. Lastly is production series, it provides speed, accuracy and efficiency at an affordable cost. As for this series, it will be cater for engineering students. Each series of 3D printers will benefit institutes in reducing time, cost and increase of accuracy and efficiency. Apart from individual pri nter purchase, we do offer customized mess packages for customers who wish to purchase more than a printer.\r\nPrice\r\nPricing plays an important usage as it determines the revenue generated, therefore, price has to be beautiful and affordable. Price of 3D printers that Stratasys offered depends on the size and purpose of the printers. The price strategy used is differential price strategy. Stratasys can adjust pricing based on various situations and circumstances. Price for new consumers will everlastingly start high and gradually lower if amass packages are purchased or bulk buying. Price that customers are paying is not only for printer, but in addition the after-service. Offering discounts or additional value-added service will make the business more attractive to the business. Stratasys can offer more affordable 3D printers and bundle package offering to institutes that purchase more printers and materials.\r\nProcesses\r\nThis is the process element how the service is d elivered to the customers. Stratasys can implement a customer service to help monitor on new customers’ progress on the products and offer provides military service to all new customers before their warranty for the printers are expiring. This will make customers feel importance and this will help to build up their confidence in our products and services offered.\r\nPromotion\r\nA Online Marketing †Facebook and You organ pipe\r\nThe main objective of promotion is to create consciousness of a product or service. Promotion is the communication information about your product or service to generate a positive response from your customer. Online marketing is critical to business in this current society. With honorable mention to Chart B, currently approximately 90% of Singapore resident are users in Facebook. It is important that Stratasys will use this medium to create communication on 3D printing process technology. Most students in Singapore have a Facebook account, and so they are able to view Facebook Chart B †Facebook Users in Singapore\r\nB Event Road Show\r\nThis is a different marketing strategy, compared to digital marketing. This marketing strategy requires physical demonstration and explanation of 3D printers at an event. This will attract the curiosity of potential customer that is new and curious to this technology. For such events, well-trained staffs will be present to demonstrate the advantage of 3D printing technology and help to resolve on consumers’ questions.\r\nC Youtube\r\nYoutube is an online media streaming website which users are able to access internationally. It is considered an tatty advertisement media to market products and services as the resources require are only computers, video camera and lucre connection. Stratasys can upload videos on 3D printing into Youtube which will create more awareness internationally. Users will then use mouth-of-words to share this video with their families and friends, thus it will broaden the publicity of 3D printers to new customers.\r\n'