Mkt 421 Week 1

stocky of Point Values for Course Assignments ASSIGNMENTSPoints single(a) (75%) Defining trade write up ( work work workweek 1) (Sunday, January 8th, 2012)8 trade Mix root ( week 2) (Sunday, January 15th, 2012)8 foodstuff Research Paper ( week 3) (Sunday, January 22nd, 2012)8 exploitation perceptual Maps in trade Simulation Summary (Week 4) (Sunday, January 29th, 2012)8 Environmental Factors Paper (Week 5) (Sunday, February 5th, 2012)8 Final tryout (Week 5) (Monday, February 6th, 2012)15 Participation (2 suggests per week, ? point per going day 2 substantive punts = alteration day)10 hebdomadary Summaries (2 points per week)10 culture group (25%) merchandise forge Phase I Paper (Week 2) (Monday, January 16th, 2012)5 trade stick bug out Phase II Paper (Week 3) (Monday, January 23rd, 2012)5 marketing computer program Phase III Paper (Week 4) (Monday, January 30th, 2012)5 selling pattern Final Paper (Week 5) (Monday, February 6th, 2012)10 Total100 Week One m arketing rudiments DetailsDuePoints Objectives1. 1Define marketing. 1. 2Explain the grandeur of marketing in organizational victory. 1. 3Describe the elements of the marketing mix. 1. 4Explain the grandness of the marketing mix in the tuition of marketing schema and tactics. . 5 bring on a marketing plan. 1. 6Identify quantifiable elements that lavatory be used to evaluate, monitor, and control marketing resultant roleiveness. ReadingsRead Ch. 1 & 2 of Basic market. Read Ch. 1 & 2 of trade Management. analyze this weeks Electronic Reserve Readings. ParticipationParticipate in class handling. guess to figure in the class discussions 4 out of 7 age during the week. (2 points per week, ? point per head day 2 substantive posts = qualifying day)2 sermon QuestionsRespond to hebdomadary discussion questions. Discussion questions leave al peerless count as participation. eruditeness group InstructionsResources University Library, Internet fabricate the acquisition Tea m Charter. (Due Week 1) Create a new return or receipts for an existing organization. training TEAM MUST HAVE INSTRUCTOR APPROVAL ON result AND ORGANIZATION PRIOR TO STARTING ON PHASE 1. Begin working(a) on the Marketing externalize. Your Learning Team will love assignments consociate up to creating a Marketing formulate. These assignments will culminate in the Marketing course of study Final Paper and Presentation due in Week Five. chain armor Final Deliverables Folder in Team assemblage The Marketing Plan deliverables areMarketing Plan Phase I Paper (Due Week 2) Marketing Plan Phase II Paper (Due Week 3) Marketing Plan Phase III Paper (Due Week 4) Marketing Plan Final Paper and Presentation (Due Week 5)Monday, January 9th soul Defining Marketing Resource University Library Write a 700- to 1,050-word radical in which you delineate marketing. Include in your publisher your personal definition of marketing and definitions from cardinal different sources. Based on t hese definitions, explain the grandeur of marketing in organizational success. Provide at least three examples from the business piece to support your explanation.Properly cite sources used in the newsprint. Format your paper conformable with APA guidelines. A Certificate of Originality should be implicated. Sunday, January 8th 8 one-on-one every week SummaryPost your summary in the Main forum and begin responding to separately others summaries. Summaries should admit key learning points for the week. Summaries should be at least cc words. game Summary soak up for severally week in the main(prenominal) forum. Monday, January 9th2 Week Two Marketing Research DetailsDuePoints Objectives2. 1Justify the importance of marketing investigate in the development of marketing dodging and tactics. . 2 die the importance of competitive intelligence agency and analysis in marketing. 2. 3Identify various segmentation criteria that impact position market containion. 2. 4Describe the various types of organizational buyers and consumers and the factors that influence their purchasing decisions. ReadingsRead Ch. 8 of Marketing. Read Ch. 4, 5, & 6 of Marketing An Introduction. Review this weeks Electronic Reserve Readings. ParticipationParticipate in class discussion. Remember to participate in the class discussions 4 out of 7 days during the week. (2 points per week, ? oint per qualifying day 2 substantive posts = qualifying day)2 Discussion QuestionsRespond to weekly discussion questions. Discussion questions will count as participation. individualistic Marketing MixResources University Library, Internet Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix ( harvest-feast, place, price, and promotion), utilizing three different sources. In addition, select an organization with which you are familiar and describe how each(prenominal) one of the tetrad elements of the marketing mix continues the development of the orga nizations marketing strategy and tactics.Describe how each element is implemented. Specifically identify your selected organization and the exertion in which it exists. Format your paper consistent with APA guidelines. A Certificate of Originality should be include. Sunday, January 15th8 Learning Team Marketing Plan Phase IResources University Library, Internet Create a new intersection point or dish for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructors approval of your product or service before beginning this project.Write a 1,400- to 1,750-word paper to include the spare-time activity An overview of the existing organization A description of the new product or service An explanation of the importance of marketing to your selected organizations success A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service Refer to the Marketing Plan Outline listed on the schoolchild website for the general framework of the Marketing Plan.Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Monday, January 16th5 Individual colleague military ratingAfter each Learning Team project, you will be asked to send off a Peer Evaluation to evaluate the contributions of each member of your Learning Team (including yourself). I will constitute these Peer Evaluations into account when assessing idiosyncratic contributions to the Learning Team projects. The Peer Evaluation form and instructions for wag are included in a separate message in the Course Materials forum. power Individual Forum Monday, January 16th Individual Weekly SummaryPost your summary in the Main forum and begin responding to each others summaries. Summaries should include key learning points for the week. Summaries shou ld be at least 200 words. moorage Summary thread for each week in the main forum. Monday, January 16th2 Week Three Marketing Strategy Product and Price DetailsDuePoints Objectives3. 1Describe the traffichip among differentiation and position of products or run. 3. 2 dismantle the impact of the product career roll on marketing. . 3Identify the steal price strategy that should be used in the development of the strategic marketing plan. ReadingsRead Ch. 4, 9, 10, 17, & 18 of Basic Marketing. Review this weeks Electronic Reserve Readings. ParticipationParticipate in class discussion. Remember to participate in the class discussions 4 out of 7 days during the week. (2 points per week, ? point per qualifying day 2 substantive posts = qualifying day)2 Discussion QuestionsRespond to weekly discussion questions. Discussion questions will count as participation. IndividualMarketing ResearchResources University Library, Kudler okay Foods Virtual Organization Use the Virtual Organizati on link on the student website to access additional company information on Kudler Fine Foods. Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in the development of Kudler Fine Foods marketing strategy and tactics, and identify the areas where additional market research is needed. Analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Foods marketing strategy and tactics.Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Sunday, January 22nd8 Learning Team Marketing Plan Phase IIResources University Library, Internet Use the product or service you selected for your Marketing Plan Phase I Paper. Write a 1,400- to 1,750-word paper in which you address the following Identify the segmentation criteria that will affect your target market selection. Identify your target market. Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions.Discuss how these factors will affect your marketing strategy. Analyze current competitors and define the competitive landscape for your product or service. Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Monday, January 23rd5 Individual Peer EvaluationAfter each Learning Team project, you will be asked to complete a Peer Evaluation to assess the contributions of each member of your Learning Team (including yourself). I will take these Peer Evaluations into account when assessing undivided contributions to the Learning Team projects.The Peer Evaluation form and instructions for circular are included in a separate message in the Course Materials forum. POST Individual Forum Monday, January 23rd Individual Weekly SummaryPost your summary in the Main forum and begin responding to each others summaries. Summaries should include key learning points for the week. Summarie s should be at least 200 words. POST Summary thread for each week in the main forum. Monday, January 23rd2 Week quad Marketing Strategy Place and Promotion DetailsDuePoints Objectives4. 1Analyze the impact of hold management decision on marketing. 4. Select appropriate dissemination channels. 4. 3Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan. ReadingsRead Ch. 11, 12, 14, & 16 of Basic Marketing. Review this weeks Electronic Reserve Readings. ParticipationParticipate in class discussion. Remember to participate in the class discussions 4 out of 7 days during the week. (2 points per week, ? point per qualifying day 2 substantive posts = qualifying day)2 Discussion QuestionsRespond to weekly discussion questions. Discussion questions will count as participation. IndividualUsing Perceptual Maps in Marketing SimulationResources Using Perceptual Maps in Marketing manikin Complete the simulation, Using Pe rceptual Maps in Marketing, located on the student website. Write a 1,050- to 1,450-word summary in which you address the following For each of the three major phases in the simulation, describe The situation Your recommended solutions, including why Your results reiterate the different marketing components addressed in this simulation by reply the following questions What is the relationship between differentiation and positioning of products or services?Is the repositioning of the product in the simulation as you had expected it to be? Explain why or why not. What is the effect of the product life rung on marketing? What effect did the product life cycle have on the product in the simulation? Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Sunday, January 29th8 Learning Team Marketing Plan Phase III Resources University Library, Internet Use the product or service you selected for your Marketing Plan Phase I Paper. Write a 1,40 0- to 1,750-word paper to include the following information Describe the attributes of your product or service in detail. Describe the pace at which your product will move through the product life cycle and the factors that will affect its movement. How will the product life cycle affect the marketing of your selected product or service? Identify the positioning and differentiation strategies for the product or service. Identify the appropriate price strategy that should be used for the product or service. Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Monday, January 30th 5 IndividualPeer EvaluationAfter each Learning Team project, you will be asked to complete a Peer Evaluation to assess the contributions of each member of your Learning Team (including yourself). I will take these Peer Evaluations into account when assessing individual contributions to the Learning Team projects. The Peer Evaluation form and instructions for post ing are included in a separate message in the Course Materials forum. POST Individual Forum Monday, January 30th Individual Weekly SummaryPost your summary in the Main forum and begin responding to each others summaries. Summaries should include key learning points for the week.Summaries should be at least 200 words. POST Summary thread for each week in the main forum. Monday, January 30th2 Week Five The Dynamic Environment of Marketing DetailsDuePoints Objectives5. 1Identify environmental factors that affect marketing decisions. 5. 2Explain the impact of technology on marketing. 5. 3Analyze the importance of social responsibility and ethics in marketing. ReadingsRead Ch. 3 & 13 of Marketing Management. Read Ch. 15 & 16 of Marketing An Introduction. Review this weeks Electronic Reserve Readings. ParticipationParticipate in class discussion.Remember to participate in the class discussions 4 out of 7 days during the week. (2 points per week, ? point per qualifying day 2 substantive p osts = qualifying day)2 Discussion QuestionsRespond to weekly discussion questions. Individual Environmental FactorsResources University Library, Internet Select an organization with which you are familiar that conducts both domestic and global marketing. Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. forebode the following as they relate to the organizations marketing decisions Analyze the influence of global economic interdependence and the effect of trade practices and agreements. take in the importance of demographics and physical infrastructure. Analyze the influence of cultural differences. Examine the importance of social responsibility and ethics versus legal obligations. Analyze the effect of political systems and the influence of international relations. Analyze the influence of the Foreign Corrupt Practices do work of 1977, as well as the influence of local, national, and internati onal legislation. Explain the effect of technology. Format your paper consistent with APA guidelines.A Certificate of Originality should be included. Sunday, February 5th8 Individual Final ExaminationResource Basic Marketing Click the link to the Final Examination on the student website available at the end of Week Four through the end of Week Five. Complete the Final Examination. You are allowed one attempt to complete the exam, which is timed and must be completed in 3 hours. Results are auto graded and sent to your instructor. However, please post a copy in your individual forum. Monday, February 6th15 Learning Team Marketing Plan Final Paper Resources University Library, InternetUse the Marketing Plan Outline listed on the student website as a guide. Write a 6,300- to 7,000-word paper integrating your previous Learning Team assignments into a final exam Marketing Plan Paper. In addition, address the following information in your paper Identify the appropriate place and promotion al strategy that should be used in the development of the strategic marketing plan. Develop an sign sales promotion schedule. Create an advertising plan. Identify public relations opportunities for the product or service. Analyze the effect of channel management decisions on the marketing or your selected product or service.Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen. Develop a budget for your plan. Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan. Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Monday, February 6th10 Individual Peer EvaluationAfter each Learning Team project, you will be asked to complete a Peer Evaluation to assess the contributions of each member of your Learning Team (including yourself).I will take these Peer Evaluations into account when assessing individual contributions to the Learning Team projects. The Peer Evaluation form and instructions for posting are included in a separate message in the Course Materials forum. POST Individual Forum Monday, February 6th Individual Weekly SummaryPost your summary in the Main forum and begin responding to each others summaries. Summaries should include key learning points for the week. Summaries should be at least 200 words. POST Summary thread for each week in the main forum. Monday, February 6th2