Analysing a TV Advertisement Essay -- Papers

Analysing a TV Advertisement The TV cling that I am passing play to analyse is rearising Comfort, the materiales process liquid. This reach is very, very unusual. It is ab come out of the closet a family made out of fabric, a particular bit like rag dolls. I am going to analyse this advert shot by shot so it is soft to understand. The first shot is set in the bathroom of the Clothes family. Little Lisa cloth is extremely upset that her boyfriend is leaving town for a little while. At the start of the advert she is standing in the bathroom flavour extremely upset. Her mother then comes in. This first shot is a bring in shot as it moves with the mum as she enters the bathroom and walks forward to dialogue to her daughter. The set is the bathroom of the house and it is in fact very discernible and minimalist. The bathroom is a simple cream colour but it looks as if this is made out of cloth, for the reason that it has stitches all around the edges of the whole room. I believe that the writers have created the bathroom to be this way so that the commonwealth stand out, as they are bright colours. The mum is made out of orange and brown material and the girl is purple, pink and lilac. The lighting utilise in this advert is also very important. If the lighting was dark or there was no lighting at all, then no carcass would be able to see the advert or the hatful in the advert and the whole advert would be useless. Therefore, the lighting is very bright, marvelous and cheerful. Nothing is dark. The reason for this is whitethornbe because the advert is set in the daytime. Nevertheless, it may give connotations of the product making people jolly and cheerful redden when they might be upset. ... ...till standing their hugging. Lisa then says in a federal official up sort of way, Darren youre creasing me now Once this phrase is said the yield appears on the screen from behind the door. She looks at the couple in an I told you so look. This is a shot reverse shot looking into the house from the road, onto the girls face and her Mother. I think that this advert is very clever. It gives the connotations that the product will basically keep back clothes feel fresh and cool without damaging them in any(prenominal) sort of way. I like the way that the writers have used people made out of clothes and that the comfort is used like a moisturiser to make the clothes soft. The comment about the creasing at the end of the advert is also quite funny. The music throughout the advert is light and bouncy. It makes the advert seem bubbly and lively.