A promotional plan to launch the new brand Assignment - 1

A promotional plan to launch the new-fashioned stain - Assignment ExampleHuman needs endure provided be satisfied by a return. Additionally, such products need to have a searching identification. Such identification adequately distinguishes the new product from those that exist in the market. This identification creates a product scar. Additionally, besides branding, packaging and advertising add together towards a brand name. For instance, coca Cola is globally recognisable for its name and brand that exercisings red writings against white backgrounds. Brand naming may be employ as a strategy in successful business. Therefore, a brand name can only be launched after thinking of the long term effects of the name on the consumers. Once established, ever-changing of brands may incur huge expenses. A brand of a product serves both the buyer and vendor since it helps the consumers to differentiate the products form other varieties. Sharp, effective, memorable and distinguisha ble branding helps in ensuring customer loyalty. Consumers are believed to use a product repeatedly only when they are fully satisfied by the product (Haig 2005, pg. 65).For new products in the market, branding involves various terminologies that are distantly distinctive. These terms include trademark, brand, brand mark and the brand name. According to (Haig, 2005) a brand can be a format, design, term, symbol, name or a cabal of these elements. Mainly, a brand needs to distinguish the manufacturer and distributors of the product from those that exist in the market. Alternatively, a brand name refers to the pronounceable brand identity of the product. A good brand name may contribute towards product popularity. Often, a brand name needs to be patented to hinder replication and imitations. On the other hand, a brand mark needs to identify its products using a distinguishable symbol. In most cases, consumers identify the manufacturer of a product using the symbol. For instance, othe r products manufactured by Coca Cola can be