E-retailing Assignment Example | Topics and Well Written Essays - 3000 words

E-retailing - Assignment ExampleIn 1997, Auto-by-Tel successfully sold their millionth car over the internet. As well, CommerceNet/Nielsen Media stated that they have attained more(prenominal) than 10 million people on the Web. According to Jupiter research the e-tailing has raised to $37 billion by 2002. Moreover, the e-tailing has also allowed the growth of e-tailware, software tools for producing online catalogs as well as dealing with stemma associates by acting e-tailing. In this scenario, a new movement is the price assessment sites that are able to rapidly discriminate prices from a number of dissimilar e-tailers as well as establish a connection among you and them (Schappell, 2000).This report will present a detailed analysis of a company that is specialized in e-retailing of business. This report will present a comprehensive analysis of some of main areas and aspects of the businesss e-retailing enhancement and establishment of more effective strategy for the potential management of business in a much better way. For this report I have chosen Maplin Electronics business. In this scenario, the main idea is almost developing an expanded internet shopping capability for Maplin Electronics company website.Business Overview I have selected Maplin Electronics Corporation, which needfully to improve its web based business and also create a better opportunity for the doable expansion in overall business and working arrangements. Maplin Electronics is one of the UKs major corporate retailers of consumer electronics. Maplin Electronics business comprises a complete national network of 185 stores those are the main goldmine of valuable consumer technologies and gadgets. Maplin Electronics offers a vicissitude of products including communication, cables, computing, components, music, home & car, power, TV & Satellite systems also Sat Navigational tools (Maplin Electronics2, 2011). In addition, Maplin Electronics is specialized in consumer electronics area s. Maplin Electronics is idealistic to present the most excellent and the majority informed customer recommendations on the high street. Additionally, the business encompasses a huge team of over 2,000 customer service support officers that facilitate thousands of customers to make informed selections regarding applied science purchases each and every day from technology fans to the entire novices. Moreover, this business was initiated by two technology devotees in 1972 who were irritated by the lack of high-quality electronics products and components. Soon after the establishment of the business the Maplin Electronics rapidly turned reveal to be the experts preference, with a standing for the most excellent product variety and skills. In fact, Maplin Electronics Corporation has create with high speed since launching over 30 years ago, its standing as the United grounds simply true experts in consumer electronics is yet at the heart of Maplin Electronics nowadays (Maplin Electr onics2, 2011). Furthermore, Maplin Electronics Corporation allows its customers to cloud products from more than 185 stores located in United Kingdom and Ireland. Maplin Electronics also allows its custom