Case Analysis #1 Atlantic Computer reside definition and Goals: http://accountantsun.blogspot.com/2010/11/case-issue-develop- set-strategy-for.html http://accountantsun.blogspot.com/2010/11/atlantic-computer-1.html * Jason Jowers, a unusedly minted MBA, had joined Atlantic Computer however quartet months ago as the youngest return manager. He would be trus twainrthy for developing the pricing strategy for the Atlantic mickle (i.e., the forward-looking Tronn server and the PESA software tool), which had been developed specifically to meet an uphill basic server market, a new market to the company. nevertheless it had to compete with Zink server of Ontario Computer, its major meet in this market.
* dissolve on the pricing strategy for Atlantic Bundle * Developing the pricing strategy for the Atlantic Bundle * Pesa ould allow the tronn to perform up to 4 times alacritous than its standard speed * There are two briny market fragment in the server industry * The largest division high murder servers, 200000units next year, grow around 3% annually Atlantic has been a strong player in this segment and has captured 20% off the revenue market manage prerequisite about 50000units in 2001 , and register about 36 commingle annual growth rate through 2003 testament second New market Reputation of High look responsive post-sales ssistance High performance servers and basic servers would not be viewed as substitutes by nodes. Comptitosr Ontario Ontario computer inc a firm that heavy its effortsolely on the low-end server market with its Zink product line Atlantics Tronn was breathing! out to compete directly against Ontarios Zink. That meant that a business customer could conceivably receive the comparable level off performance by buying single Tronn loaded with the PESA as compared to buyuing quadruple basic servers The widely held touch is that software tools are just part of the server and should be provide for free. * The price that should Jowers charge...If you pauperization to get a replete(p) essay, order it on our website: OrderCustomPaper.com
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